Coca-Cola Is Revamping Its Iconic Packaging

First introduced way back in the 1930s on hand-painted advertising, Coca-Cola's "Red Disc" is going to be front and center on its packaging going forward as the iconic company introduces its new "One-Brand" initiative. Putting a contemporary spin on the old design, the disc will once again decorate Coca-Cola, Coke Zero, Diet Coke/Coca-Cola Light and Coca-Cola Life labels as Coke looks to identify its various imprints with a more identifiable, cohesive look. Said Chief Marketing Officer Marcos de...